Wearable devices are hard to sell, and apple watch still stands out
From:
Tech Company Date:06-05 166 Belong to:notice
This year's apple WWDC conference is completely "soft". The only hardware released is the new Apple watch rainbow strap. However, Apple's wearable device business led by Apple watch has gradually become the leader of the industry.
Today, IDC, a market research company, released a 2018 Q1 global wearable device market report. The data show that the global wearable device shipment in the first quarter was 25.1 million units, a year-on-year increase of 1.2%, which can be said to have plummeted compared with the 18% increase in the same period last year.
Wearable devices, like smart phones, fell into a downturn, mainly due to the 9.2% drop in shipments of basic wearable devices. At the same time, smart devices were more favored by consumers. Relatively high-end smart wearable devices such as apple and Fitbit increased by 28.4%.
Please enter a description
According to IDC, watches and bracelets accounted for 95% of global wearable device shipments in the first quarter, and apple is undoubtedly the biggest winner.
With the launch of Apple watch series 3 supporting cellular network, the shipment volume of Apple watch increased by 13.5% year-on-year, and the market share of Apple wearable devices increased from 14.3% to 16.1%, ranking first, standing out against the background of the overall downturn of the market.
Please enter a description
According to Apple's financial report in the first quarter of this year, the revenue and shipment of Apple watch increased by more than 50%. The sales volume of Apple watch series 3 is more than double that of series 2 a year ago.
According to the survey of Market Research Institute GBH insights, 70% of the users who buy Apple watch series 3 are new users.
In Apple's second quarter earnings conference call, Cook said that the revenue of wearable device business, including airpods, beats headphones and apple watch, increased by nearly 50%, supporting the growth of more than 90% of Apple's "other products". Cook's evaluation of this business is:
Our wearable device business can now rank among the "fortune 300".
The apple watch, which accounts for half of the smart watch market, has made great contributions. Although the WWDC conference did not launch a new Apple watch, it also updated watchos 5 to better support sports functions.
Today, IDC, a market research company, released a 2018 Q1 global wearable device market report. The data show that the global wearable device shipment in the first quarter was 25.1 million units, a year-on-year increase of 1.2%, which can be said to have plummeted compared with the 18% increase in the same period last year.
Wearable devices, like smart phones, fell into a downturn, mainly due to the 9.2% drop in shipments of basic wearable devices. At the same time, smart devices were more favored by consumers. Relatively high-end smart wearable devices such as apple and Fitbit increased by 28.4%.
Please enter a description
According to IDC, watches and bracelets accounted for 95% of global wearable device shipments in the first quarter, and apple is undoubtedly the biggest winner.
With the launch of Apple watch series 3 supporting cellular network, the shipment volume of Apple watch increased by 13.5% year-on-year, and the market share of Apple wearable devices increased from 14.3% to 16.1%, ranking first, standing out against the background of the overall downturn of the market.
Please enter a description
According to Apple's financial report in the first quarter of this year, the revenue and shipment of Apple watch increased by more than 50%. The sales volume of Apple watch series 3 is more than double that of series 2 a year ago.
According to the survey of Market Research Institute GBH insights, 70% of the users who buy Apple watch series 3 are new users.
In Apple's second quarter earnings conference call, Cook said that the revenue of wearable device business, including airpods, beats headphones and apple watch, increased by nearly 50%, supporting the growth of more than 90% of Apple's "other products". Cook's evaluation of this business is:
Our wearable device business can now rank among the "fortune 300".
The apple watch, which accounts for half of the smart watch market, has made great contributions. Although the WWDC conference did not launch a new Apple watch, it also updated watchos 5 to better support sports functions.